Our concept

A modern adaptation of the classic Greek epic, The Odyssey, relates to the contemporary and future world of the Meetings Industry. Our narrative explores how technology is transforming the way people meet and connect, and the human wisdom and emotions that remain crucial to our flexibility and adaptation.

As our digital world transforms into a virtual environment, we celebrate our human journey and all the aspects that made Odysseus a timeless symbol of our capacity to overcome adversity: resourcefulness and cleverness, patience and perseverance, leadership and decision-making.